What is Worth?

Our Origins

We are a group of visionaries from diverse backgrounds such as music, technology, finance, and brand-building, united by a shared goal: to revolutionize the funding infrastructure of the booming creative economy. For years, we've witnessed artists and creators propel culture forward, only to be hindered by outdated systems that restrict their access to funding, transparency, and long-term ownership. Creative work is undeniably valuable, yet the industry often treats it as a gamble. We built Worth to change that perspective and system.

The Problem We're Solving

The creative economy is not lacking in talent; it lacks artist-friendly, asset-ready, and future-proof funding pathways. Traditional financing models do not align with the modern creators' workflow. Revenue is spread across various platforms, royalty tracking is chaotic, and early-stage funding deals, particularly in music, often strip creators of ownership.

Meanwhile, creative catalogs generate substantial, recurring value for private equity and institutional investors. At Worth, we see music—and creative work more broadly—as one of the most compelling alternative asset classes of our time. We are building infrastructure that enables creators to track, protect, and present their work as valuable assets while opening access to funding that is not confined to exclusive circles. Our journey begins with music, a field where our team has lived, worked, and innovated for decades.